I am a strategic communications consultant with over 15 years of experience shaping public perception, managing crises, and driving impactful engagement strategies for government agencies, global corporations, and political organizations. My expertise lies in narrative crafting, media relations, crisis communication, and digital innovation, ensuring that my clients—ranging from high-profile government offices to multinational corporations—achieve their communication objectives with precision.

Previously, I served as Head of Corporate Communications at the Prime Minister’s Department, where I played a key role in shaping national-level messaging and advising top government officials, including the Prime Minister and Cabinet Ministers. My career has also included leadership roles at Siemens Energy, the Technology Depository Agency, and the Ministry of Communications and Multimedia, where I successfully spearheaded public affairs initiatives and corporate branding campaigns.

As a Senior Associate Member of PRCA (SAPRCA) and a recognized thought leader in AI-driven communications, I integrate cutting-edge technologies such as AI-powered media monitoring, sentiment analysis, and digital strategy automation into modern communications practices. My approach combines deep government insights, business acumen (MBA, DBA candidate), and strategic foresight, enabling me to develop high-impact campaigns that resonate with audiences, influence policymaking, and strengthen organizational reputation.

Currently, I am the Principal Consultant at Afwah Resources Sdn. Bhd., where I advise clients on total communications solutions, strategic branding, crisis communications, stakeholder relations, and media engagement strategies that align with their long-term vision. My passion for public discourse, digital transformation, and nation-building continues to drive my commitment to delivering communications solutions that shape narratives, safeguard reputations, and empower organizations to thrive in an evolving media landscape.

When I’m not crafting communication strategies, I’m actively involved in political and corporate advisory roles, training professionals in directive and creative writing, and engaging in thought leadership discussions on AI, public relations, and crisis management. I am also a podcast director, public speaker, and digital governance advocate, always exploring new frontiers in communication and technology.

Let’s connect and explore how strategic communications can drive impactful change.

📩 Contact Me
✉️ Email: ahmadraziz@hotmail.com
📞 Phone: +6017-635 0860
🔗 LinkedIn Profile